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What is Cere Network (CERE)?
Cere Network is part of the consortium of projects from Polkadot and Cosmos, united by the vision of cross-chain interoperability (cross communications) between blockchain networks and serve the purpose of a trustless, and scalable global decentralized ecosystem for all businesses and consumers.
Cere Network offers the world's first Customer Relation Management (CRM) blockchain ecosystem in a Decentralized Data Cloud (DDC) optimized for service data integration and data collaboration, built on the scalable and heterogeneous platform of Polkadot.
This DDC allows stakeholders to own and manage their data with full custody, making it the first platform that gives them 100% control over any data use or deployment.
Enterprises now have the opportunity to easily plug in their existing applications and power of contextually relevant data, insights, and predictive analytics in real-time to supercharge their value streams via DDC.
Cere's approach towards enterprise data holds similarities with successful cloud data platform Snowflake in providing direct access to first-party customer data. Cere takes this new narrative a step further through anonymizing and encrypting (individual-level) customer data through blockchain, which in turn can be exchanged with business partners and analyzed on Cere's open and on-demand data marketplaces.
Cere makes data directly accessible in near real-time by all business units, partners/vendors, and machine-learning processes. This in turn enables secure and private data collaborations through Cere's Open Data Marketplace (ODM) which is free from any traditional vendor lock-ins used by organizations like Salesforce, Oracle & Adobe.
What is Cere Network (CERE) marketing strategy?
Cere's vision is to lead blockchain adoption for enterprises by using their own, unleashed customer data.
Cere is the missing link for enterprises to successfully realize blockchain adoption. Cere offers fully integrated data solutions, aligned with the currently used SaaS platforms in the CRM marketplaces.
Cere is deployed to bring immediate efficiency optimizations and cost savings in core business processes. The plug-and-play onboarding process of Cere is designed for fluent implementation in the existing systems of enterprises, it enhances the power of contextually relevant data insights, and predictive analytics in real-time to supercharge the enterprise value streams via the DDC.
It establishes a secure first-party data foundation in the cloud by using blockchain identity and data encryption to onboard and segment individual consumer data.
The implementation of Cere ignores traditional high start-up costs and set-up time while allowing enterprises the opportunity to go beyond their current data solutions with complete data ownership.
What makes Cere Network (CERE) unique?
To usher in a new era of customer data interoperability and data agility, the Cere DDC has been purpose-built with customer data privacy and anonymization from the ground up. The DDC provides a secure foundation for the next generation of customer cloud data solutions to cleanly abstract PII and fully encrypt individual data for both privacy compliance and near real-time personalization.
While initially set out to build a next-generation CRM solution to break the "walled garden" created by companies like Salesforce, the Cere team saw a much bigger opportunity in the data cloud platform while working with Fortune 1000 pilot customers to build a viable decentralized alternative to Snowflake.
Cere's Decentralized Data Cloud facilitates plug-and-play customer onboarding that leverages identity abstraction technology, achieving the much sought-after GDPR & CCPA compliance for enterprises by design.
Cere Network (CERE) revenue streams
What technologies Cere Network (CERE) created and used?
Cere has built its Decentralized Data Cloud Platform from the ground up internally.
Cere's Decentralized Data Cloud (DDC) is a Snowflake-like intelligent data warehousing tool that captures customer sessions into a secure customer journey, creating a source of truth that can be extracted, transformed and loaded (ETL'd) into application-specific data views.
Cere DDC allows big brands and enterprises to start establishing their data ecosystems and first-party data strategies. Cere's vision is to lead blockchain adoption for enterprises by using their own, unleashed customer data.
Cere achieves this by providing stakeholders in these data ecosystems with 100% control over who can use their data and for what purpose in any particular context. Cere's approach towards enterprise data holds similarities with successful cloud data platform Snowflake in providing direct access to first-party customer data. Despite Snowflake's technology already being conveyed as game-changing, Cere takes this new narrative a step further through anonymizing and encrypting customer data, which in turn can be exchanged with business partners and analyzed on Cere's open and on-demand data marketplaces.
The new realm of decentralized data interoperability will disrupt classic customer data applications even further. Through data- interoperability, enterprises can unleash the data they have in their data ecosystems and share this data seamlessly with their business partners. These new ecosystems propagate data-openness, which will spawn new business applications and use cases, which will benefit enterprises and ultimately customers.
What are Cere Network (CERE) tokenomics?
$CERE is a utility token powering a transformative enterprise data framework. The token fuels the Cere Open Data Marketplace and SaaS-DeFi ecosystem. Next to its utility role, the $CERE token is used for Proof-of-Stake consensus and network governance.
It's a token that will facilitate real-world enterprise demand by mapping tokenization and ease of exchange to SaaS utility and fees (B2B), as well as business-to-consumer payments , value transfers and NFT applications (B2C).