What is FEAR (FEAR)?
Fear develop rich animated, original horror based blockchain NFT games targeting teenagers and young adults with the majority of it gamer base being 80% male and 20% female in an age range of 14 to 26. Utilising their large user base and strong organic brand value, they aim to enrich its gaming experience for existing and new players by introducing game asset ownership and interactivity via Ethereum. Their success will be reflected in the ERC-20 Fear coin which will benefit long term holders and its gamers.
Its mission is to provide gamers and crypto enthusiasts with a chance to own unique and rare NTFs with rich use cases in its games while enjoying exciting horror action games on the blockchain, something the space is currently lacking. Players will also be able to "Play to Earn" by farming NFT's and winning Fear coin prize pools, incentivising their continuing interaction and support for their games.
Holders will also gain major exposure to its on-going success as a game development company within the NFT space. They anticipate this will be an emerging trend in the NFT space, the ability to tap into value earned from an actual game developer of NFT assets with highly original games.
What is FEAR (FEAR) marketing strategy?
FEAR already has a regular user base of 100,000 players a month (none crypto via their web portal www.whackit.co and Android app). On average when they launch a new game that increases by between 300% to 400% due to major Youtube exposure and word of mouth from its current user base having a new exciting game to play and share with their friends.
They also benefit from major exposure with partners which large casual gaming portals beyond its traffic. These portals collectively receive 20 million players a month.
In terms of attracting crypto gamers, they do not see this as a problem for several reasons:
- There is a current lack of originality in the type of games appearing on blockchain, both in terms of action and horror so gamers are hungry for "real" reasons to play crypto games rather than none-crypto games by developers entering the market with alternative games like their own.
- Its target audience fits with the age bracket of crypto gamers in general.
- They want to contribute to the adoption of blockchain for trading and holding real game assets, FEAR will be onboarding many of its existing gamers for free via airdrops while also running competitions for those recording videos of how to participate in the games via crypto and Fear coin.
- The NFT have multiple use cases throughout the game verse. It will collaborate with other high quality crypto games that meet their standards in terms of visuals, playability and originality with mutually useful NFTs that can be used in both game verses.
FEAR will also run extensive social media and marketing campaigns to gain major brand exposure in the space quickly, on Twitter, Facebook, Telegram and Youtube.
They plan a series of NFT airdrop contests for Twitter. A $FEAR coin airdrop contest and will approach influencers who are interested in working with FEAR while having their own NFT created and animated to appear in its game. Influencers will be as much an NFT specialist as crypto in general.
They will also collaborate with horror artists and other high quality NFT art projects to have some of their work re-imagined and brought to life in their games. Turning static artwork on the blockchain into fully blown animated rich characters is a powerful lure they anticipate many projects will be keen to take up while in return they will gain new audiences and fans from those projects. This will peak the interest of many NFT collectors and artists to speculate on and collect its own assets.
As its games are highly original with striking animations and contain never seen before scenarios in games, movies and animation, they have a strong impact and impression on new gamers. They tend to spread like wildfire due to their dark humour and crazy plots.
What makes FEAR (FEAR) unique?
Currently there are no competitors in the Blockchain NFT space.
FEAR has no doubt casual action games are in demand with crypto gamers. Game sales in the US in 2018, the Action genre leads the way at the top of the table (view here). Coupled with this horror is a very powerful sub niche to tap into and is a hotly covered area with Youtube gamers. Marrying both genres together with its current brand will provide gamers with an irresistible mix and a gamer series hard to resist when farming and interacting with NFTs.
To give you an idea of the sort of potential in the horror gaming market for PC and mobile gaming, here are some stats of indie horror developers and their revenue generation from just producing one or two games each of high originality. You could consider these games are indirect competitors (in the fiat realm) though all are very different from one another within the horror realm.
What is FEAR (FEAR) roadmap?
FEAR (FEAR) revenue streams
Fiat Revenue Streams:
- Video advertising including incentivised ads (mobile)
- Microtransactions (mobile)
- Ad revenue on web portal through Google Adsense plus ad revenue share through partner portals
- PC game sales
- Affiliation deals with other game developers and publishers such as Inno Games
- Gather partnership will see them generate a strong revenue through GTH mining process
Crypto Revenue Streams:
In addition to the traditional revenue streams FEAR NFT will make further revenue from:
- Initial NFT sales
- NFT trading fees
- Product placement payments from NFT drops in their games to promote other games
How does FEAR (FEAR) work?
Whack Your Undead Neighbour:
Android: 750k installs: 20,000 active players | PC: 7 million plays on Web
Your neighbour is the victim of a zombie outbreak and your next unless you find all the ways to defend yourself in your garden using typical everyday objects in not so typical ways!
A point and click action game, Whack Your Undead Neighbour is a glorified zombie bloodbath staying true to the origins of its franchise - point, click and watch something outrageous happen. Its game is already live on the Google Play store and currently has 750,000 downloads. It receives between 800-2,000 installs per day. They are updating and rebranding the game to dramatically improve its performance.
The web version of the game has received over 7 million plays so far across different web portals including its own.
FEAR is re-developing the games in Unity, bringing more user retention from new content and improved performance both on desktops and mobile.
The NFT and Blockchain Angle
Each character in the game is a unique NFT you can own on the blockchain and comes with exclusive content no other gamer or collector can see except the owner. The owners details are also showcased when each character is hovered over within the game. NFT's from this game will be able to be carried over into Whack the Demon for multiple use cases. NFT farming will be introduced to Whack Your Undead Neighbour after it is successfully deployed in its second game Whack the Demon.
FEAR further plans to develop the game to include skilled challenges and more in depth scenarios.
The game will be available for PC, Android and iOS, though wallet and NFT integration will start solely with the PC version at the start.
For NFT collectors ownership details will still be displayed in the mobile versions to maximise the value of such NFTs where mobile gamers still get to see the current collectors of the NFTs.
Whack the Demon
Whack the Demon is the premium title they are developing that will feature in-depth puzzle and action game mechanics and an extensive range of demons you square off against and have to kill in brutal and ingenious ways. Each demon will feature many puzzle based ways to defeat it, some simple while others complex.
The game will take on a new visual appearance while staying faithful to the feel of the traditional series.
Survival mode will be an easy to play hard to master "Play to Earn" option where gamers with the most blood spilled and length of time endured before death will receive Fear coin prize pools on a weekly and monthly basis. On top of this rare and unique NFTs will also be rewarded.
NFTs farmed in the traditional story mode can also be brought to survival mode to aid the gamers chances in finishing in the top spots of the high score board.
The game is being developed for PC, Android, iOS and eventually Nintendo Switch, Xbox and Playstation consoles. A multiplayer cooperative mode is also being penned for the game where players will be able to work together in teams to achieve the best scores and win prize pools of Fear together.
What technologies FEAR (FEAR) created and used?
- They are using Unity (the world's number one game development platform) to build their games while working with OpenSea to develop NFT ERC1155 farming contracts.
- FEAR has built its own internal system in Unity already to handle puzzle based point and click mechanics and an inventory system way beyond the capabilities of its previous games.
- They have also partnered with Gather Network to offer a first of its kind in the space reward program where players who simply spend time on its portal playing the games can earn Fear coin to use for NFT purchases.