What is IguVerse (IGU)?
We’re the first among blockchain projects who managed to utilize the power of the state-of-the-art AI models. The models used in the IguVerse app are able to create high quality art that rivals that of traditional artists.
IguVerse connects real social media users and advertisers to create native & reliable advertising made possible with a decentralized ad platform being built on the basis of our gamefied app. It’s a SocialFi solution that is using the power of AI to the fullest extent with our upcoming smart marketplace, where users can create and promote AI-enhanced generative art collections.
At the present moment, the stats are:https://dappradar.com/binance-smart-chain/games/iguverse
IguVerse app was one of the most downloaded app in CIS countries: Russia, Ukraine, Belarus, Moldova, Kazakhstan, overtaking even TikTok in terms of downloads per day.
What makes IguVerse (IGU) unique?
We believe that the solutions we offer in terms of our unique approach to NFT creation, as well as the facilitation of native advertising are in high demand at the present moment.
People have grown tired of invasive advertising: they barely even notice traditional ads that are presented to them in an invasive manner in the form of TV advertising, context advertising, targeting and influencer marketing campaigns. For this reason, advertisers are interested in the effectiveness of word-of-mouth, real people talking about their product to their family, friends, and other people who trust them. Thousands of real users, microbloggers in a sense, whose followers are engaged and closely follow their social media activity, are a much more effective tool of advertising than bloggers with millions of followers. Trust and non-invasiveness build native and reliable advertising. We think that blockchain solutions, such as establishing a decentralized ad network, are a perfect remedy for curing the plight of advertising today and are beneficial for both users and advertisers.
Onboarding one microblogger is a challenging process. Thousands of them — almost impossible. We’ve managed to find a solution to onboard thousands of microbloggers without any additional expenses or cumbersome negotiations for advertisers themselves. Building a decentralized ad network makes this whole extremely challenging process automatic!
The gamefied approach we’ve taken to user experience is appealing for end users, who are going to share advertising content spurred by the gamification elements of the app, as well as its social nature. One of the key aspects of the said experience is empowering users with the AI tools that they could use to mint NFTs according to their own design — empowering them to be art creators. And we believe that there’s a lot of demand for a product that enables users to have a say in what their NFTs will look like. Considering the current statistics of over 500k users in the app, the demand is real.
What is IguVerse (IGU) roadmap?
Q1 2023
- Top 1 in AppStore and GooglePlay in target geos
- Enter Singaporean, Malaysian, and Indonesian markets
- Enter Latin American markets
- Token Generation Event
- PvP voting social game
- Marketplace for pet NFTs
- Add new P2E games in the app
- List IGU: the governance token in February
Q2 2023
- Decentralized network with total reach of 100m+
- Engage large publishers and companies to our ad network
- Top 1 in Latin American markets
- New addictive games w/o P2E feature
- Pet Mods
- Social Feed
- NFT Renting
Q3 2023
- 30m+ users
- Engage large publishers and companies to add the network
- Enter Tier-1 markets
- Launch our own DEX
- Unique NFT domain names
Q4 2023
- 100m+ users
- B2B max efforts
- Next stage of app evolution
- Start working on AR functionality
IguVerse (IGU) revenue streams
The main revenue stream we plan to make use of is the commission fees taken from advertisers to use the platform. Advertisers will buy tokens that will be distributed among users who share their content, while the fee will be taken on top of the sum used to buy the tokens.
Apart from them, we have a number of other revenue streams:
- NFT Mints, Rank-Ups and other in-app-purchases
- Advertising (we already have a number of advertisers who want to launch ads before the launch of the decentralized ad platform)
How does IguVerse (IGU) work?
IguVerse is an iOS, Android and Web app, which connects Web2 social media users to the Web3 world. Below we’ll describe a step-by-step review of the features that are already in the app.
Step 1: Registration. Users can download the app from the App Store or Google Play. They can register using their email, or a social network account (Facebook, Instagram, TikTok).
Step 2: A non-custodial built-in wallet. The guVerse app includes a built-in wallet that operates directly on the BNB Smart Chain Network using ether.js The Idea here is to make the user experience as smooth as possible.
Step 3: NFT Pets. The pets can be of different ranks, from Diamond to Starter. The Diamond Rank is the highest. We also have a Free Rank that is created for free that has a number of limitations. Users will use the IGU token to create the NFTs. NFTs are more akin to a platform subscription, as all of the Ranks have a certain age limit after reaching which the pet dies and can only be revived by spending IGU. In the future, during their pet’s life span users will be able to take part in the decentralized ad network and receive rewards for advertising.
Users will be able to be IGU inside the application in a built-in DEX powered by our BiSwap partner.
The app uses AI/ML technology to create an NFT from an image (a user’s pet photo) or user from text. That gives users the opportunity to create truly magnificent pieces of NFT art/
Step 4: Each day users can complete three tasks to replenish their energy balance.
Task 1: Socialize To Earn. The task gives the user the most energy. To complete it, users need to share Pet ID in a story on TikTok or Instagram. And once this code is found by other users of IguVerse and is pasted into application, the task is deemed completed.
Task 2:Play to Earn: A simple 2D game that is ideal for binge-playing inspired by the Chrome T-Rex game.
Task 3: Move to Earn. Walk your virtual pet for 10 minutes.
Step 5: After all the tasks are completed, it is time to exchange energy points for the IGUP token. If the user has earned less than 60 energy points, only some of the energy will be converted. With more than 60 energy points, all the energy is converted to IGUP. The player needs IGUP tokens to feed their NFT pets each day, as well as to level up and progress in the game and earn even more tokens.
Without feeding the pet, it will eventually die. However, the user can restore it by paying in the IGU token.
What is IguVerse (IGU) marketing strategy?
We target both Web2 and Web3 users while prioritizing the onboarding of Web 2 users.
- Working with ambassadors and influencers, including media personalities, streamers, musicians and more.
- Web3: crypto rankings, airdrops. These are effective tools that have a rippling effect on social media users, who promote IguVerse to become eligible.
- Virality. Our social mechanic is in essence a viral mechanic, which means it creates traffic without any additional investment, as it offers a very natural engagement pipeline.
- Charities. Supporting pet charities creates organic marketing.
What are technologies does IguVerse (IGU) use?
AI / ML for creating NFT pets
Stable Diffusion is a latent text-to-image diffusion model. We trained it on a big amount of pet images data and with our custom modifications it is generating high-quality animal pictures based on user prompts. AI is currently the hottest topic in Web2, and we are the first to use the Stable Diffusion tech stack in Web3.
React-native with Expo
It is one of the most progressive technologies for creating a shared code-base for iOS, Android and web applications that allows for a very fast and convenient way to code high-quality apps on different platforms. Reduces development time by 80%.
NFT Mint without blockchain fees
We utilize a technology which allows us to create NFT without paying blockchain fees on the user side. This allows users to mint an NFT using in-app purchases without having any cryptocurrency in their wallets. This will smoothen the transition of Web2 users to our Web3 app.
What are IguVerse (IGU) tokenomics?
IguVerse's in-game economy uses two tokens: $IGU and $IGUP. The former is the governing token, while the latter serves as the reward token. We aim for sustainability and longevity, so we introduced a number of mechanisms to maintain buying pressure on the tokens and keep the game economy afloat.
- In order to play the game, users will need to mint NFTs and spend $IGU.
- NFTs are upgradable: users can both increase their Level and Rank. While Level upgrades are priced in $IGUP, users can only reach a higher Rank using $IGU.
- Users can stake $IGU and receive rewards in $IGUP, as well as stake $IGUP with a flexible APY.
- NFTs become unusable if the player is inactive. Restoring NFTs is only possible by spending $IGU.
- 5% fee for NFTs on the secondary market
- 50% will be kept in a smart contract and partly burnt, while the rest will be distributed as staking rewards to IGU stakers.
- Mystery Boxes and other Inventory Purchases
- Other token use cases