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  • Public SHO
  • Private SHO
  • Sports
  • Move To Earn

INCUBATION

PRIMAL

The 1st athlete fan token project with integrated Move2Earn. Represented by sports stars with millions of fans. Incubated by Step.App ($FITFI).

play PRIMAL video

Lead VC

NA

Kairon Labs logo

Market Maker

Kairon Labs

Controlled Cap

Approved

DAO Approved Metrics

Approved

What is PRIMAL (PRIMAL)?

PRIMAL combines 2 massively successful markets in crypto: STEPN-style sports + Chiliz-type fan tokens

Onboarding the next billion users:

  • Connecting fans & celebrity athletes
  • Train & earn with any fitness device
  • Trade your favourite athlete fan tokens

PRIMAL Fan Tokens (250 onboarded sports stars)

  • Current projects connect fans to institutions
  • PRIMAL connects fans DIRECTLY to athletes
  • PRIMAL athletes issue Fan Tokens, giving fans genuine, powerful interactions with their heroes
  • Buy $PRIMAL to access Fan Tokens 

PRIMAL Move2Earn 

  • Other M2E projects only focus on running and penalise users
  • With PRIMAL, workout how & when you want
  • PRIMAL's app rewards ALL types of fitness activities
  • Learn from pro athletes in their Inner Circle & start earning through the PRIMAL app immediately

Integrated with 1 billion users from launch

PRIMAL works with Fitbit, Apple, Oura, Whoop & more, onboarding fans & 1bn fitness device users, with a clear tested strategy to acquire users at scale.

PRIMAL is built for the mainstream, usable without a crypto wallet.

  • Designed for masses 
  • Gamified for traction
  • Earn economy for growth

What makes PRIMAL (PRIMAL) unique?

PRIMAL improves the Chiliz and NBA Top Shot model

Tokenization of fan experiences is already a major product in crypto. However the approach is flawed given that tokenization is trying to manufacture Company-Fan relationships. There are none. Fans do not have bonds with companies. They establish bonds with people. 

Despite this flawed model, Chilliz, with its soccer tokenization, and NBA Top Shot, with its basketball tokenization, have reaped hundreds of millions in annual revenue. But fans had little to no ability to experience or affect the bond they had with athletes.

PRIMAL is doing it right. Building fan tokenization where the fans have a mutual relationship with athletes: 1-on-1 interactions and applied feedback that affects athlete decisions. 

These are the raw and genuine interactions that fans seek and athletes wish to enable and scale. By enabling this Fan-Athlete bond, PRIMAL tokenizes the global 300bn sports industry

PRIMAL integrates into all major fitness tracking devices, which unlocks convenience and exposure to millions of athletes and casual sports fans.

The app integrates into all major fitness tracking devices, which unlocks convenience and exposure to millions of athletes and casual sports fans.

A large portion of the fitness industry is underpaid, which prevents athletes from going and pursuing their passion. PRIMAL unlocks their ability to earn as they train and pursue their career.

PRIMAL is exercise-agnostic - while other apps are limited to one type of exercise, PRIMAL encompasses all sports, including but not limited to CrossFit, Boxing, Weightlifting, Running, Karate, swimming, cycling and others – opening much larger user growth opportunities.

Other features of the app include:

  • Fitness app connecting users and athletes (celebrity and fitness professionals)
  • Inner Circle feature for athletes to offer services such as training camps, meal plans, challenges, exclusive merch & NFTs and connecting with their audience 
  • Fan tokens with global superstar athletes
  • Marketplace to buy, sell and rent PRIMAL NFTs
  • Purchase physical & digital goods from athletes & brands using credit cards via our FIAT onramp or $PRIMAL
  • Rewards you in $ENRGY for ANY workout
  • Biometric data showing your workout and $ENRGY earnings

What is PRIMAL (PRIMAL) roadmap?

Banking on the founder’s previous successful experience building an app, the roadmap starts with promising the app’s beta version in Summer 2022. 

The roadmap is strategically aimed at aggressively expanding Primal’s user base: by adding new platforms, combat sports and health tracking devices, it will exponentially grow our reach & adoption.

PRIMAL (PRIMAL) revenue streams

ECOSYSTEM ECONOMY

1.1 $PRIMAL App Income

  • Microtransactions: In-app purchases such as PRIMAL NFTs, Buffs, athlete Inner Circles & digital/physical goods. There is a 2.5% fee.

1.2. NFT Income

  • NFT Sales: Users can purchase PRIMAL NFTs and & buffs through the marketplace. There is a 2.5% fee.
  • NFT Rentals: A 2.5% fee applies on all PRIMAL NFT rentals on the marketplace.

1.3. Inner Circles

  • Athlete Access: Star athletes create inner circles to engage with, train and mentor their fans. Fans pay $PRIMAL to enter the Inner Circle
  • Themed Athlete NFT drops: Star athletes release their themed NFTs which users can purchase and its companion app, with a 2.5% fee applied.

$PRIMAL Token Value from App Economy

  • Buy-backs: 50% of income is used to buy tokens on the market.
  • Burns: Governance can vote to burn up to 50% of bought back tokens.
  • Staking Rewards: Up to 50% of market bought tokens are distributed to stakers.
  • Locks: Staked tokens require a 20-day cooldown for exiting, and bypassing this cooldown carries a 20% fee on the principal stake.
  • Liquidity Incentives: LP tokens get a 50% higher weight in staking rewards.

How does PRIMAL (PRIMAL) work?

Move 2 Earn

Workout the way you want, when you want. Unlike other M2E projects that only focus on running and penalise you, PRIMAL is rolling out an app that rewards all types of fitness activities.

Take what you have learned from athletes through the Inner Circle and start earning through the PRIMAL app immediately.

Inner Circle

PRIMAL’s Inner Circle connects fans & athletes like never before through it’s industry defining app. Think Patreon meets masterclass fuelled by the blockchain.

The Inner Circle allows athletes from any discipline to create their own ecosystem supporting athletes throughout their careers offering revenue streams and media support.

Users pay $PRIMAL to access the Inner Circles.

Fan Tokens

Current projects connects fans to institutions. PRIMAL seeks to decentralise away from large companies and connect fans directly to their favourite athletes. 

Athlete Fan Tokens (ATLs) are issued by athletes so fans get real, influential interactions.

Fans buy $PRIMAL to access Fan Tokens.

What is PRIMAL (PRIMAL) marketing strategy?

Inner Circles

PRIMAL’s Inner Circle connects fans & athletes like never before through it’s industry defining app. Think Patreon meets masterclass fuelled by the blockchain.

The Inner Circle allows athletes from any discipline to create their own ecosystem supporting athletes throughout their careers offering revenue streams and media support.

Users pay $PRIMAL to access the Inner Circles.

Athletes are able to offer varying tiers of membership with increasing level of content the higher the tier and can speak directly to their fans, offer exclusive content, training camps, compete & compare stats to their fans, send daily insights & updates. They will also have an ecommerce element where they can sell exclusive merch, NFT drops and additional products. 

Ambassadors

PRIMAL is launching with key ambassadors across the sports & fitness industry. Using a top-down approach, PRIMAL has partnered with some of the top athletes in the world, which then encourages smaller athletes to become involved in supporting the project. This produces a network effect, helping PRIMAL to gain brand ambassadors at an exponential rate. As a result, every brand ambassador brings their loyal fanbase to the project. This makes the app’s growth potential limitless, beating any other competitor.

PRIMAL NFTs

Everyone who stakes the $PRIMAL token in its early stages will qualify to receive a free PRIMAL NFT asset, in turn enabling them to train, improve their fitness and earn our rewards token $ENRGY faster. The better your PRIMAL NFT, the more you earn, the more your PRIMAL can be levelled up.

Fitness devices

The PRIMAL app syncs with your fitness trackers – this is more than 150,000,000 potential users combined. Biometric device collaborations enables PRIMAL to leverage key health data, measuring real world activity and turning calories burned into money earned. This means that the functionality is exercise agnostic, allowing for all activity to be counted, opening vast user onboarding possibilities.

Sport sponsorships

PRIMAL sponsors & supports athletes alongside working with some of the largest sports organisations in the world. PRIMAL aims to become a household name for thrill seekers around the globe, dominating the competition and drawing blood at the cutting edge of sports.

Which technologies does PRIMAL (PRIMAL) use?

What are PRIMAL (PRIMAL) tokenomics?

$PRIMAL Token

  • Spend $PRIMAL to purchase physical & digital goods from athletes & brands within app
  • Spend to mint PRIMAL NFTs
  • Pay $PRIMAL in athletes vaults to subscribe to their channel
  • Stake to earn limited edition PRIMAL NFTs (first stakers)
  • Stake to activate earnings on PRIMAL NFTs
  • Stake to get discounts on NFT trading fees
  • Burn to increase $ENRGY (reward token) earning cap
  • Burn to mint limited edition PRIMAL NFTs
  • Burn to level up PRIMAL NFTs
  • Burn to received PRIMAL NFT Buffs

$PRIMAL Staking

There are multiple benefits to staking $PRIMAL including:

  • Stake at launch to receive a free PRIMAL NFT.
  • Stake to activate earnings on your PRIMAL NFT when using our move to earn app.
  • Stake to get a discount on NFT trading fees
  • Stake to gain access to the App Beta.

$PRIMAL Burning

PRIMAL also features a burn mechanic to tackle inflation. There are numerous ways to burn $PRIMAL through in-app features as listed above which also come with a number of benefits:

  • Burn to increase $ENRGY (reward token) earning cap.
  • Burn to mint limited edition PRIMALr NFTs.
  • Burn to customise your PRIMAL NFTs.
  • Burn on every 5th PRIMAL’s level up to tackle inflation.
  • Burn to received PRIMAL NFT Buffs.