My Neighbor Alice is a multiplayer builder game, where anyone can buy and own virtual islands, collect and build exciting items and meet new friends. Inspired by successful games such as Animal Crossing, the game combines the best of the two worlds - a fun narrative for regular players who want to enjoy the gameplay experience as well as an ecosystem for players who want to collect and trade NFTs.

My Neighbor Alice is not just a game for blockchain players, but is in fact a game that will introduce blockchain technology to millions of players.

The High-level strategy for building end-user communities will include a detailed marketing strategy with a number of tactical milestones and activities, such as market analysis, branding and positioning, media involvement, PR, social media marketing, A/B testing for different target groups and initial user research. The goal is to build a strong and motivated community of players, crypto enthusiasts and those interested in DeFi.

The initial community marketing roadmap, leading up to the early access of the game, is focusing on Social media marketing with an emphasis on Youtube, Twitter, Discord. KOL marketing, having already partnered with the representatives from Blockchain Gaming Alliance and Cross-promotion taking advantage of the existing communities of Antler Interactive and Chromia.

The game offers a new, great way of connecting an exciting game narrative with blockchain features and in-game DeFi elements, offering exclusive game tools such as the NFT creator and Game Builder which have the potential to significantly advance the gameplay experience for both players and developers.

My Neighbor Alice includes Chromia Originals, an innovative protocol for creating and issuing NFTs, which offers a more extensive and complex functionality than standard NFTs. In this respect, My Neighbor Alice will be able to store much more data about items on-chain. Also, the logic of items will be designed in an open-source game, running on-chain and being under the ultimate control of the players with the help of the DAO. Rich NFT DeFi functionalities.

The other innovation in the game is its decentralised governance model and DAO driven game development. ALICE token holders will be invited to join the Decentralised Autonomous Organization called the Community Council. Players get to vote on important game proposals and issues, additional functionality, new NFTs and approving NFTs created by users with the help of an NFT creator. The inspiration for the Community Council was taken from real-world experience with liquid democracy models.

My Neighbor Alice will be a free to play cross-platform multiplayer game which allows you to seamlessly play along with your friends regardless of which platform they or you are on.

This gives the game a competitive edge against other games in the genre such as Animal Crossing: New Horizons which is a premium game and only on Nintendo Switch or Stardew Valley which is a premium game and these games have a higher barrier to entry than a free to play game like My Neighbor Alice.

There is a lot to do inside the game world, and the ability to build combined with social features as the main focus presents a nice change from farming. The game is taken from a well-used formula but makes subtle changes that make it stand out from the crowd and distinguish itself when compared to similar games like My Time at Portia.

Ethereum Network
The project is using the Ethereum Network as base layer and also supports L2 solutions for cheaper and faster transactions.

Chromia Originals
Implementation of Chromia Original a protocol made in collaboration with the Chromia developers team for NFTs and NFTs creator strategic features.

The team comprises 12 professionals with solid track records in different fields ranging from gaming to blockchain. The core team is based in Sweden.