YOP Finance has secured funding from PIRES Investments Plc, a London stock exchange-listed investment company. The project has also partnered with Pluto Digital Assets Plc, which is set to become a publicly traded $50m fund in mid-2021.
YOP Finance is using ties with brokers and funds in traditional finance to become a gateway to risk-hungry high net worth individuals who are willing to tap into the profitable liquidity pools of DeFi. The project aims to confirm a market penetration among wealthy individuals as a brand establishment measure, and to then use this recognition as a market penetration tool for mass retail.
YOP Finance is a platform providing a wallet, DeFi aggregator, and fiat onramp. This allows it to avoid being chain-specific. The chain agnostic capacity enables it to provide a bridge to all DeFi products on any blockchain, from a single user interface.